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Genevieve Blair is a professional esthetician, talented makeup artist, and multi-passionate serial entrepreneur. Genevieve is the creator of Luxley Beauty, a company that features high quality, eco-friendly beauty tools and accessories. Genevieve’s mission is to help you achieve glowing skin through safe + high-performing products.

“I am a girly-girl tomboy who can't decide between cowboy boots or high heels most days. I believe life is best when spent lounging in a hammock, dancing like no one is watching, and hanging with my two amazing kiddos & sweet husband of 13 years. I’m 34 years old but I’ve been told I look much younger (being an Aesthetician helps here people…) and I plan to milk that as long as humanly possible. I’m truly a creator at heart — I love hula, using blush as eyeshadow, photography, and filming makeup tutorials in my studio at home.”

-Genevieve Blair, Professional Aesthetician + Makeup Artist


Cassie Kanable is a small-town holistic nutritionist, podcaster, and educator with massive dreams, Cassie is the creator/editor of the The North + West Kitchen, a blog built around the concept that our mental, physical, and emotional health truly start in the kitchen. The North + West Kitchen is a community for readers to celebrate real food, holistic health, and engaging community.

“I’m obsessed with: dark chocolate, my adorable red-headed 3-year-old, 90s hip hop, eye cream, and running my own empire from our tiny home. I’m 32 years old and I actually love getting older because I know it’s bringing me closer to my goals (the eye cream doesn’t hurt either). I’m on a mission to empower you to design a life & body that you love through nourishing food + non-toxic beauty + self care.”

- Cassie Kanable, Certified Nutritional Therapy Practitioner